As Brand Manager for the NFLPA, I led the creative direction for the 2024 NFLPA Rookie Premiere, ensuring the visual identity was both distinctive and aligned with the event's vision. The concept originated from the events team’s desire for a retro-inspired aesthetic for the 30th anniversary of the event, leading me to explore design motifs from past decades. After going through several choices, we landed on a bold 1970s-inspired look, which resonated most with the team.
The final design incorporates geometric linework, vibrant color palettes, and structured typography, reminiscent of classic branding from the '70s. These elements balance some nostalgia with a modern execution, creating a unique and engaging experience for the event.
The branding was implemented across a variety of digital and physical assets, including event credentials, signage, schedules, and promotional materials. These visuals enhanced the event’s atmosphere and provided a cohesive identity that tied the experience together for attendees.
This project was a rewarding blend of storytelling, brand heritage, and immersive design, allowing me to craft an aesthetic that honored the past while celebrating the future of the next generation of NFL athletes.